What is the best strategy for SEO?
It’s a common question among those trying to boost their rankings online. After a lot of research and a careful approach, I now know the best SEO practices for 2025. These practices are easy to understand and can significantly improve your online visibility and rankings. In fact, this guide, is all about them. In it, I’ll walk you through the best strategy for SEO and also help you with how to build an SEO content strategy that works.
It doesn’t matter if you are someone who is just starting their SEO journey, startups looking for an SEO strategy for small businesses, or refining their your existing SEO approach, these best SEO practices will work.
So, let’s dig deeper!
What Is the Best Strategy for SEO?
Most people look for a comprehensive yet concise answer to what is the best strategy for SEO, what are the most effective SEO strategies, how to build an SEO strategy, and how to create an SEO roadmap.
The best SEO strategy 2025 comprises of the following:
- Technical SEO: The best SEO digital marketing strategy starts with technical vs content SEO strategies. Start with technical SEO: Focus on a crawlable, fast, secure, and mobile-friendly website. Ensure all errors like broken links, redirects, etc. are fixed.
- Create High-Quality, User Focused Content: Then start creating high-quality, user focused content. Optimizing the content with relevant keywords. Use long-tail keywords, and apply structured data, optimize for snippets, and stay away from black hat SEO practices. Focus on a white hat SEO strategy for long-term success instead.
- On-Page or Onsite SEO: Though the on-page vs off-page SEO debate is a common one, at the start, you need to focus on on-page SEO optimization. This includes optimizing titles, meta descriptions, headers, and image alt text. Onsite SEO also involves using a robust internal linking strategy, using schema markup, and also ensuring that the keyword density is natural. Find out more in our complete on-page SEO guide!
- Off-Page SEO: Then comes off-page SEO. Focus on link building, brand mentions, and online reputation.
- Local SEO Strategy for Google Ranking: If you’re a small business looking for an SEO strategy for small businesses, prioritize local SEO. Wondering is local SEO on-page or off page? Well, local SEO is comprises of both on-page and off-page elements. Where it involves creating and verifying your Google Business Profile, it also involves targeting local keywords and location pages, getting listed in relevant local directories, gathering positive reviews, and refreshing content consistently. Those building an SEO strategy for small businesses will benefit most from this step.
- Link Building: As said earlier, you need to focus on white hat SEO strategy for long-term success. This can be done with genuine backlinks. Start guest posting, do digital PR, etc. Don’t go for paid link schemes. Not sure what backlinks in off-page SEO? Well, backlinks in SEO are all the other websites that link to your website, resultantly improving your search results and also boosting your site’s credibility.
- Constantly Monitor Your Website: Once done, ensure you constantly monitor your website. You can do this by analyzing your performance, specifically keyword performance, with Google Search Console and Analytics. Additionally by tracking ranking changes, engagement metrics, and traffic sources. You should also refine your overall SEO strategy and SEO content strategy accordingly.
For those who have been wondering what is the best strategy for SEO or what are the most effective SEO strategies, your answer is above.
What is the Primary Purpose of On-Page and Off-Page SEO?
So now lets move on to what is the primary purpose of on-page and off-page SEO.
Both on-page and off-page SEO, on site and off site SEO, are done to improve a website’s visibility and rankings on search engines. If you’re also wonder is on-page SEO a one time thing or if off-page SEO is a one time thing, both are an ongoing process.
While the best method of on-page SEO is a mix of quality content, using relevant keywords, and more, which is the best method of off-page SEO comes down to building high-quality links. Also, for those wanting to ask how long does off-page SEO take. Well, off-page SEO can initially take 3-6 months to show results and a year and longer for a more profound impact. Its all about consistency here, and with constant efforts, your site will definitely rank higher in SERPs.
What is the 80-20 rule for SEO?
Looking for the right answer to what is the 80-20 rule for SEO? Well, the 80-20 rule means 80% of your SEO results will come 20% of your efforts. In other words, it means that a small amount of effort will go a long way in SEO.
What Helps SEO The Most?
A wide range of things helps SEO the most. Among these are:
- Backlinks
- Optimizing your images
- Targeting brand new keywords
- Using internal and external links
- Schema markup
- Optimizing your titles
- Ensuring your website is mobile-friendly
- Also ensuring your website has a fast loading speed
- Refreshing old content and using powerful meta descriptions
- Technical SEO
Additionally, in SEO, common questions also are what is the golden rule of SEO?, what is a bad SEO score?, what is ideal SEO score? and what is the 30 day SEO plan?
Well, the golden rule of SEO is to create high-quality, user-focused content that provides both value and solves problems. On the other hand, a bad SEO score is anything below 50 and the ideal SEO score is within the range of 80-100. Finally, what is the 30 day SEO plan? is using a strategic and structured approach to enhance your site’s visibility and rankings in a 30 days. Its core elements are keyword research, on-page optimization, technical SEO, and link building.
What is the Number One SEO Tool?
Its important to answer what is the number one SEO tool when discussing what is the best strategy for SEO. While various advanced SEO techniques and SEO tools for keyword research are there, my personal favorite is Semrush. Learn more about Semrush, its pricing and plans, and more!
Other Important SEO Questions
Other important SEO questions are the following:
What is the best practice of SEO?
The best practice of SEO is a user-first approach, building a strong technical foundation, writing engaging content, using relevant keywords, and using strong on-page and off-page techniques.
How to build an SEO strategy?
To build an SEO strategy, define your goals, do an SEO audit and keyword research, also do a competitor analysis, focus on technical SEO, on-page optimization, and content creation, then move to off-page SEO and user experience. Monitor and adapt.
How do I get my website to show up on Google?
This question is answered in great detail in our blog on how to get my website at the top of Google.
Conclusion
It may seem quite difficult to get started on SEO and the question what is the best SEO strategy may baffle you. However, SEO and the right SEO strategy, whether the best SEO strategy for small businesses or advanced ones, isn’t something perplexed to understand. The best strategy for SEO typically involves a few core elements discussed in this blog. By prioritizing them, there is no reason to not believe your site will become more visible in search engines and its rankings will improve significantly.
Stay tuned for more amazing SEO blogs at The Sharp Marketer!
FAQs
Is deleting pages bad for SEO?
Yes, deleting pages is bad for Search Engine Optimization (SEO) if not handled in the right way. If you have a fully optimized page, deleting it without a proper 301 redirect to an updated page will definitely make you lose SEO value.
Is it better to have more pages for SEO?
No its not better to have more pages for SEO. The best SEO practices for 2025 are all about quality over quantity.
What percentage of SEO is off-page and on-page?
While there is no specific percentage for off-page and on-page SEO, the rule often is 50-50.
Are keywords on-page or off-page SEO?
Keywords are an on-page SEO element. They are critical for SEO tools for keyword research and are used naturally throughout the content on your website.
What is the best SEO structure?
The best SEO structure is usually a silo structure or a hierarchical hub-and-spoke model, which organizes your content into distinct categories.
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