The modern era and new age are all about digital marketing and within digital marketing, email marketing remains an unbeatable tool for businesses. With email marketing, businesses can connect with their audiences, generate leads, and drive sales.
With so much in email marketing, it can be quite challenging to cover each and every aspect. However, you need not to worry, as the best email marketing tools are here to help.
What are Email Marketing Tools?
In easy to understand language, email marketing tools refer to software platforms that allow businesses to manage and execute their email campaigns. These tools offer a vast range of features, including the following:
- Email Creation: Email marketing tools help with email creation and often come with drag and drop editors and templates for improved usability.
- List Management: These tools also allow entrepreneurs to segment and import/export their contacts.
- Automation: With email marketing platforms and tools, businesses can even automate email copy. Want to roll out the welcome series emails in no time or send out hundreds of abandoned cart reminders? No worry, email marketing software has you covered!
- Analytics: Analytics include open rates, conversions, click-through rates, and more!
Navigating the World of Email Marketing Tools
As more and more businesses resort to email marketing, the number of email marketing tools is increasing. And with the landscape of email marketing tools being vast and dynamic, choosing the right one for your business is critical. By only navigating this diverse world successfully will you be able to find the best email marketing tools for your business success.
So, how to navigate the world of email marketing tools or find the best one for your business? Well, the answer is straightforward! Start by:
- Assess Your Needs: List down your core email marketing objectives. For example, if you are a startup who needs a free email marketing solution to build your initial list and send basic newsletters and other emails, you can try to go for simple solutions like the introductory Mailchimp plans. On the other hand, if you are a full-fledged, established business who needs an elaborate tool for email automation and more, you should go for options like email campaign software.
- Usability: Consider usability too! If your team doesn’t have too experienced people or members with less information about email marketing tools and software, you will need a user-friendly software with features like drag-and-drop builders, a plethora of email marketing templates, and more!
- Consider Price: Ultimately, most of finding the best email marketing service, tool, or platform depends on how much you can spend on it. You will find the lowest priced options such as Sender, Brevo, MailerLite, and Mailchimp, and also higher-tier options like Klaviyo, ActiveCampaign, and HubSpot Marketing Hub. Depending on your needs, level of expertise, and budget, choose an email marketing tool accordingly.
The Best Email Marketing Tools of 2025 Uncovered!
Mailchimp
Talking about the best email marketing platforms, the first name that comes to my mind is Mailchimp.
What is Mailchimp?
Mailchimp is a powerful and intuitive AI-powered email marketing and automations platform that helps you convert more customers through personalized email creation, segment targeted, behavior based automations, and real-time reporting. It recommends ways to get more opens, clicks, and sales. According to Mailchimp.com, their users have seen up to 25x ROI and 99% deliverability rate for emails on average. They have 11M+ users around the globe.
Mailchimp Pricing and Plans
| Plan | Pricing | Features at a Glance |
| Free | $0 per month | Send up to 6000 emails each month, 500 contacts, email support first 30 days, limited reporting and analytics, etc. |
| Essentials | $13 per month | 500 contacts, 24/7 email and chat support, limited reporting and analytics, up to 4 automated customer journey points |
| Standard | $20 a month | 500 contacts, 24/7 email and chat support, reporting and analytics, no additional cost-add on for generative AI features, and more |
| Premium | $350 a month | Send up to 15,000 emails a month, 10000 contacts, phone and priority support, up to 200 automated customer journeys, generative AI features, and more. |
Find out more about Mailchimp plans here.
Mailchimp Pros and Cons
| Pros | Cons |
| User-friendly interface | Pricing gets expensive really quickly |
| Excellent free plan | Limited advanced automation in the lower tiers |
| Strong template library | Limitations in customer support |
| Great for basic campaigns | Some users have reported variable delivery |
| Good for newsletters | Sometimes difficult to navigate |
| Generous integrations, analytics, and reporting | Not beneficial for all industries |
| AI powered features |
Brevo
Brevo calls itself the best email marketing service and better than Klaviyo, but I feel perhaps for the lower budget businesses or startups. They offer free signup and have 500,000+ customers globally.
Among other email marketing platforms, Brevo offers powerful features – grow your contact list, create advanced nurturing scenarios, increase efficiency with AI, and more, making it one of the best email marketing tools for those unwilling to or unable to spend a significant amount.
Brevo Pricing and Plans
| Plan | Pricing | Features at a Glance |
| Free | $0 a month | 300 emails a day, customizable email templates, drag and drop editor, transactional (API, SMTP, Webhooks), SMS & WhatsApp campaigns |
| Starter | Starting from $8.08 a month | From 5000 emails a month, no daily sending limit, no Brevo logo (add-on), basic reporting and analytics, 24/7 email support, etc. |
| Business | Starting from $16.17 a month | From 5000 emails a month, marketing automation, predictive sending, multi-user access (add-on), landing pages, A/B testing, advanced statistics phone support, etc. |
| Enterprise | Custom Price | Unlimited contacts, sub-account management, advanced integrations, exclusive features, tailored onboarding, personalized support, enterprise-grade security, and more |
Discover what’s included in Brevo plans and pricing!
Brevo Pros and Cons
| Pros | Cons |
| Unlimited contacts on free and paid plans | Daily sending limit on free plan |
| Extensive features for the price | Customer support can be tier-dependent |
| Robust marketing automation | Some have reported to be Brevo’s deliverability less powerful |
| Transactional email capabilities | |
| Easy to use/Drag and drop editor |
HubSpot
HubSpot is unarguably one of the best email marketing platforms. Hubspot email marketing tools include a number of options, which I will shortly cover.
For those in digital marketing, HubSpot is a very familiar name. Their mission is to help millions of organizations grow better.
Hubspot Pricing and Plans
| Plan | Pricing | Features (Quick Glance) |
| Free | $0 a month | Email marketing- 2000 email sends per calendar month with HubSpot branding limited forms and email health reporting, live chat, form automation, etc. |
| Starter | $9 a month – annually | Email marketing- 5x marketing contact tier email send limited per calendar month, forms, simple marketing automation, cookie management tools, and more. |
| Professional | $800 a month – annually | Email marketing – 10x marketing contact tier email send limit per calendar month and additional features, forms, simple marketing automation, campaign reporting, etc. |
| Enterprise | $3600 a month – annually | 20x marketing contact tier email send limit, forms, simple marketing automation, campaign reporting, breeze customer agent, social media, social login, and more. |
Here’s everything included in HubSpot plans!
HubSpot Pros and Cons
| Pros | Cons |
| All-in-one platform | Expensive |
| Easy to use | Requires learning |
| Remarkable analysis | Less flexibility in plans |
| Scalable | |
| Strong personalization | |
| Powerful automation |
Klaviyo
Klaviyo reigns at the top in premium best email marketing platforms, powering 169,000+ relationship-driven brands, including Unilever, The Body Shop, Dollar Shave Club, and more!
Klaviyo Pricing and Plans
| Plan | Pricing | Features at a Glance |
| Email + SMS | $60 per month | 15000 emails+, 1250 SMS/MMS credits per month, 350+ built in integrations, email support, multi-channel segmentation, Gen AI, etc. |
| $45 per month | 15000 emails per month, SMS/MMS credits per month, customer profiles with all-time data, 350+ built in integrations, email support, built-in reporting dashboards, Gen AI, and more | |
| Free | Free | Start sending emails and seeing how integrating all your data allows you to personalize further |
Klaviyo Pros and Cons
| Pros | Cons |
| Deep e-commerce integration | Pricey |
| Robust automation (flows) | Steep learning curve |
| Advanced segmentation | Limited customer support for some plans |
| Data-driven insights | Some may feel the email design options are limited |
| Predictive analysis | Lack of native landing page builder |
| Powerful reporting and analytics | |
| A/B testing | |
| Integrated SMS marketing |
Conclusion
Email marketing remains a cornerstone for businesses who aim to connect with their audience, generate leads, and drive sales. In today’s time and era, resorting to email marketing tools to do this has become common. When it comes to email marketing tools/email marketing software, a wide range is available and choosing the right one for your business is essential.
To choose the right email marketing tool, assess your needs, desired usability, and budget. Those just starting out their entrepreneur journey may lean towards free email marketing solutions such as the basic Mailchimp plans, while established businesses may gravitate towards powerful software like HubSpot and Klaviyo.
While a wide range of email marketing tools exist, the best email marketing platforms include Mailchimp, Brevo, HubSpot, and Klaviyo, though each has its own set of pros and cons. Ultimately, the best email marketing platform depends on your specific needs and budget. Whichever you choose, ensure it aligns with your specific business goals and resources.
Happy finding!
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