Struggling with writing an email copy? Want to find out how you can write the perfect email copy? If so, this post is for you!
I often get asked, how to write a great copy and what constitutes the perfect email copy…
Well, the answer is simple yet demanding.
Before we get to how to write the perfect copy, first, let’s understand what email copy is.
What is Email Copy?
Within the realm of email marketing, email copy- email copywriting – refers to the text written within an email, from the subject line to the main body, all the way down to the CTA.
Email copies use persuasive language to achieve a specific communication or marketing goal, such as lead generation and driving sales. Ultimately, email copy has one objective: to convince the recipient to take action.
What Does an Email Copy Aim to Achieve?
An email copy aims to make the reader/potential customer:
- Open the email
- Click on a link
- Make a purchase
- Sign up for a service or newsletter
- Download a resource, such as an ebook or white paper
- Respond to an inquiry
- Attend a webinar or event
Types of Email Copy
Outbound Email Copy: An Outbound Email Copy is where the business starts the conversation, often to a less engaged audience, to introduce or spark initial interest.
Example:
Subject: Quick Idea: Boost Your Online Leads?
Body: Hi Peter, I noticed your work at XYZ. We help businesses like yours double their leads in 30 days. Interested in a 10-min chat?
Inbound Email Copy: This type of copy is sent in direct response to a recipient’s action or expressed interest, focusing on fostering that relationship or providing requested information.
Example:
Your Order #[Order Number] is Confirmed!
Body: Hi Peter, your recent purchase from Blossoms is confirmed and will ship soon. Track your order here: [Link]
What Makes an Email Copy “Perfect”?
So, what makes an email perfect?
Well, it’s words that make an email copy perfect.
Words sell, inform, and engage in an email. A good copy not only provides information but also connects with the reader, addresses their pain points, and motivates them to take the next step!
Key Elements of a Perfect email Copy
The perfect copy comprises the following key elements:
Compelling Subject Line
The subject line is the first thing that the reader reads, so it has to be powerful, engaging, and compelling!
Engaging Preview Text
The “preview text” is the short text visible in the inbox. Preview text complements the subject line and makes the reader want to read.
Clear and Concise Body Copy
The body copy is the main message. It is easy to read and shows that the business understands its audience and will deliver on the subject line.
Strong Call to Action (CTA)
The CTA is a clear instruction that tells the reader what to do. Strong CTAs typically include “Shop Now”, “Learn More”, “Download the Guide”, etc.
The perfect copy is also:
- Easy to read
- Personalized
- Benefit-led
- Consistent
- Urgent (Creates a sense that the offer is limited or time-sensitive).
Additionally, before writing an copy, consider the following too:
Tone and Voice
The tone and voice of your email copy are significant. They refer to the personality and emotion conveyed through your writing. It’s how your brand “sounds” in the recipient’s inbox.
Scannability and Mobile Optimization
Even with excellent content, your email won’t be effective if it’s not easy to read, particularly on mobile devices. Scannability ensures your message gets across quickly.
Other Essential Tips for Writing the Ideal Mail Copy
- Write short paragraphs
- Use bullets and numbered lists
- Don’t forget headings and subheadings
- Avoid using long text
- Prioritise a mobile-friendly design
Step-by-Step Guide for Writing the Perfect Email Copy
1- Figure Out “Who” and “What” Before You Start Writing
Before you start writing your copy, identify “Who” are you writing to? and “What” do you want them to do after they read the email? This is because if you don’t understand who you are speaking to and what you want them to do, what’s the point of writing?
2- Keep Your Subject Line Sharp, Short, and Snappy
As said, the subject lines are the core component of an copy – in fact, they make or break your copy.
If the subject line is not that compelling, chances are that the customer won’t even bother opening up the email.
So, what’s the ideal subject line?
The ideal subject line of an copy is sharp, short, and snappy. Some examples are:
- “A teaser for VIPs only”
- “Order now to save $25”
- “Free parking next time you shop”
When writing your subject line, also ensure you’re making a clear promise in it.
Also, your subject line should create a sense of curiosity and prompt the reader to open the email and read it. Use words like Quick Question and Why.
- “How much do copywriters ACTUALLY make?”
- “Is your business feeling stagnant?”
- “Sick and tired of not losing weight?”
Craft the Body
After you’ve written the subject line, it’s time to write the email’s body. The body should align with the subject line. The best body copy is one that tells a story. Moreover, experts recommend using power words like “last chance”, “hurry”, “be the first”, “spellbinding”, “astonishing”, and others to create a sense of urgency and grab attention.
New to power words? Here are the best power words for an email copy!
Pro Tip:
Avoid using spammy words like Free, Problem, and Success as doing so will make your copy end up in the spam folder.
Write an Amazing CTA
Email Call to Actions (CTAs) are short, action-driven phrases, often buttons, that tell readers exactly what to do next, like “Learn now”, “Order Today”, or “Shop more”.
The most effective CTAs are clear, visually stand out, and are relevant to the email’s content. Moreover, you should test out your CTAs to ensure they align with your audience and drive conversions.
Email Copywriting Examples
If you’re new to email copywriting, here are two examples of the ultimate email copies for both inbound and outbound email copies.
Outbound Example
Subject line: Quick thought on Tables and Chairs Pvt Ltd’s Social Media Growth.
Hi Jack,
I noticed Tables and Chairs Pvt Ltd. is focused on social media marketing.
It’s a common challenge for furniture CEOs to gain traction on social media and generate organic sales.
Our new product, FurnishFlow AI, is designed to help Tables and Chairs specifically specifically by boosting organic engagement and click-through rates by 30% through AI-generated, hyper-personalized lifestyle content.
Would you be open to a brief 10-15 minute call next week to explore if this could help enhance your social media presence?
Best regards,
Maria,
Head of Marketing
Aura Furnish
[Link to your LinkedIn profile (Optional)]
Want more email copy examples? Drop me a message here and in the meantime, also check out these fantastic email copies from top brands like PayPal and more!
Conclusion
Writing the perfect copy is a necessity for businesses aiming for digital success.
The ideal email copywriting depends on understanding your audience and your specific goal, ensuring every word serves to connect and persuade the audience.
On the other hand, reading email copywriting examples can help you generate the perfect copy, specifically if you are new to writing it, while adhering to principles of scannability and mobile optimization ensures your message is both seen and acted upon.
In today’s time and age, you can even use an email copy generator for initial ideas or refining a professional email template. However, remember that an effective email marketing copy consistently focuses on delivering meaning and guiding the recipient to their next step.
By applying these insights, your copywriting emails will undoubtedly drive stronger engagement and better results.
Stay tuned for more at The Sharp Marketer!
FAQs
How do I send a copy of an email?
To send a copy of an email, use the “CC” (carbon copy) or “BCC” (blind carbon copy) fields when composing your message. Enter the recipient’s email address there to send them a copy.
What is copy email?
Copy email refers to the written content in marketing or sales emails designed to engage, inform, or persuade recipients. It’s a key element of email marketing.
Is email copywriting worth it?
Yes, effective email copywriting can notably boost engagement, conversions, and sales, making it a valuable investment for most businesses.
Who needs an email copywriter?
Anyone who wants to grow their audience, improve open rates, or drive sales via email marketing needs an email copywriter.
How much does email copy cost?
It depends. Email copywriting can cost anywhere from $50 to $500+ per email, depending on the writer’s experience, project complexity, and business campaign goals.
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